On Wednesday, a chain in a steak advertisements unauthorized use of Michael Jordan name in court in Chicago, Jordan's lawyer told the jury, Jordan's name is worth at least $480 million for Nike, and every commercial purposes the estimated market value of more than us $10 million.
In 2009, Dominic's restaurant on the sports illustrated published an AD of congratulations to Jordan in the hall of fame, including Jordan's name and photo, and $2 coupons.
In Wednesday's opening statements, Jordan sitting on the plaintiff, his lawyer first listed in the legend of the great achievements, including led the Chicago bulls won six NBA championships.
What is the most valuable property, "Mr. Jordan? Is he right to use the identity."Lawyer, Derek. 'said.
Later that day, the plaintiff's first witness, Jordan's chief marketing officer of ielts - alpert nuba describes how her boss strictly protect his portrait, she said, shocked when she saw the AD, because I said: "Michael Jordan...... you."
"Compare Jordan and a piece of steak," ielts - alpert drawing confirmed.
52, Michael Jordan also in this case the witness list will last a week.
. Showed a icon in the narrative, which lists authorized by Jordan brand, in recent years and he get benefits.Contains 2000-2012 from Nike's $14 million revenue of $480 million and Hans underwear.. Added, after ten years in retirement in 2014, Jordan only use their identity has received $100 million in revenue.
According to court documents, this is not a successful advertising, there were only two people to exchange coupons.In the process of the presentation. Also explained the Jordan to the jury why spend so much time and money to Sue the chain.
"Because if you don't protect your identity, then its value will disappear."According to Lin said.
Dominique company admitted they unauthorized use of Jordan's name, so the jury ruled only need Jordan win compensation amount.
In Dominic opening statements of the company, said Steven - mandel, a lawyer the plaintiffs' lawyers have overestimated the business value of the Jordan name.In some cases using could be worth $10 million, but obviously not the one-off AD.
"The more you use, will be more valuable," said Steven - mandel.
. Dominic side argument metaphor into, someone hacked into the cable television with 250 channels, only to see the one of the units, but only after when he was caught pay that a machine.
. Think dominique company's point of view is "if one of the thieves stole something but not how to do, that he doesn't have to pay too much for that."
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